Cart 0

My Instant Effects


Founder and creator of Instant Effects.


Having been in the beauty industry for more than 25 years with some of the best-selling brands, Richard grew tired of working with products that did not keep their promises. And he set out to make a change.

After years of research and the successful launch of his first product CULT51, Richard created Instant Effects; the stylish and scientific brand with effectiveness at it’s core. He wanted to deliver the results that customers were craving.

All products undergo our independent clinical trials to prove their efficacy. Richard’s breakthrough research into patented and active technologies means that the Instant Effects range can offer true delivery and real results within minutes.